It was one of those moments, where something simple happened to me and suddenly I realised that the future had arrived... All I wanted to do was to show my little son his favorite kids TV show on my LG TV. Usually he watches it on Youtube via my iPad, but I knew there was a Youtube symbol in my TV menu. So I opened Youtube on my LG TV and suddenly in a few steps it paired my iPhone as a remote control - quick and easy. All I had to do was open "Youtube.com/pair" in my safari browser on my iPhone and enter a code. In addition the Youtube app allowed me to log myself into my Youtube account by pulling up Youtube.com/activate in the browser on my iPhone. Done.
Now I can quickly search for videos on my iPhone and transfer them to my bigger TV screen, which is much more fun to watch due to the much bigger screen of course. Cool.
I can also pull up all my personal uploads and my channels directly on my TV. Cool.
How did they do it?
The google developers must have joined the LG developers program under http://developer.lge.com/main/Intro.dev and they created a really clever API mashup. Well done google dev team! Well done LG for opening up your TVs with a proper developer program.
Conclusion and Feedback for Google:
Youtube as the main future TV channel is now much more convenient on my LG TV... Bye Bye cable TV! In addition two more of my devices are now seamlessly connected. The Internet of Things has reached my living room and made me happy. The pairing was quick and simple. Minor improvements can be done to the graphics in the Settings menu on the LG TV which slightly moved out of the screen, plus the pairing of more devices did not load a new key for a while.
Bjorn Behrendt is a serial entrepreneur with an extensive knowledge about online retail, payments and mobile commerce.