Very insightful PDF report by Pewinternet.org about the US demographics and usage numbers of tablets, which may help Australian marketers to better understand and target tablet users as well...
Demographic groups most likely to own tablets include:
Trends in tablet ownership
Almost every major demographic group experienced significant year-to-year growth in tablet ownership
between April 2012 and May 2013. In several cases, groups that already had the highest levels of tablet
ownership saw the greatest percentage point increases over the past year:
eMarketer predicts some very promising growth data for mobile commerce in the US in the next few years. Tablets and smartphones drive faster growth in online retail which comes as no surprise. Further good news from emarketer suggests that mobile shoppers do more impulse buying and use extended night hours to shop later in the day as well. The big question remains how mobile sites and apps will have to look and feel in the next few years to support these growth theories and whether the main websites need usability adjustments as well to make them more attractive and easier to use on tablets especially which I will cover in later posts.
Read more about the emarketer forecasts here: http://www.emarketer.com/m/Article/Smartphones-Tablets-Drive-Faster-Growth-Ecommerce-Sales/1009835
Bjorn Behrendt is a serial entrepreneur with an extensive knowledge about online retail, payments and mobile commerce.