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How to promote your iphone app in the Apple app store

5/4/2013

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These are my 15 learnings of how to best promote an iphone app:

  • Reviews are key. Convince everybody to leave a review!
  • Release new updates frequently
  • Use app accelerator tools other mobile ad networks to push your app
  • Release a lite version for free some weeks after the premium one
  • Play with the categories and specific new app versions
  • Send out a press release and contact Mac magazine publisher
  • Include "now in app store" button on your site
  • Activate push notifications for special services to bring users back to your app



  • Read the reviews and criticism carefully and improve the app
  • You need to try to reach at least 200-500 downloads a day for Top50 or even Top25 and try to stay there by firing off some more marketing! Visibility of Top25 is very high.
  • Include viral features like "recommend the app via twitter, facebook, email to your friends"...
  • List the app in various app portals
  • Include backlinks to the website of your app on apple's itunes pages
  • Change the text of your app according to user feedback, news, special topics and to communicate: Try different text versions.

Please share your learnings by leaving a comment. Thanks


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    Bjorn Behrendt is a serial entrepreneur with an extensive knowledge about online retail, payments and mobile commerce.

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