How much it cost to reach the top10 in the app store in 2012 ...

4,000 - 8,000 downloads needed to reach Top10 in the Australian app store ....

Trademob in Europe just released very interesting numbers in an infographic about what it costs to reach a top position in an app store and how many organic downloads app marketing gets plus what the paid download costs are for different European countries and the US. 

Here are the most important findings and our own estimates for Australian app costs and downloads based on the Trademob data plus various multiples we applied:

• (1) The number of downloads in the first 72 hours are crucial, while the downloads of the last 24 hours count even more.
  
• (2) App marketing is therefore essential as it not only increases the paid downloads, but also the organic downloads.
  a) For one paid download gaming advertisers receive one additional free organic download in the first three days
  b) Non-gaming app advertisers receive 0.65 organic downloads for free per paid download

Graph via emarketer and MobiThinking

• (3) Costs for gaming apps per paid download per country (effective cost incl. organic):
  a) Germany: 0.45 EUR (0.2)
  b) USA: 1.1 EUR (0.55)
  c) France: 0.8 EUR (0.4)
  d) Italy: 0.55 EUR (0.3)
  e) Spain: 0.85 EUR (0.4)
  f) UK: 0.90 EUR (0.45)
  g) Australia: 0.81 AUD (0.45 AUD), estimate based on Insidemobileapps, plus multiple method using advertising spend and app rating data per country
• (4) Costs for non-gaming apps per paid download per country (effective cost incl. organic):
  a) Germany: 0.8 EUR (0.45)
  b) USA: 1.55 EUR (0.90)
  c) France: 1 EUR (0.6)
  d) Italy: 0.85 EUR (0.55)
  e) Spain: 1.1 EUR (0.6)
  f) UK: 1.1 EUR (0.65)
  g) Australia: 1.1 AUD (0.65 AUD), estimate based on Insidemobileapps, plus multiple method using advertising spend and app rating data per country
• (5) How many downloads did an app need for the Top10 app store charts in 2012 (increase from 2011)?
  a) USA: 80,000 (0%)
  b) UK: 26,000 (44%)
  c) Germany: 15,000 (25%)
  d) France: 13,000 (30%)
  e) Italy: 11,000 (38%)
  f) Spain: 7,000 (na)
  g) Australia: 4,000 - 8,000 (na) estimate based on Insidemobileapps, plus multiple method using advertising spend and app rating data per country

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