This is a pretty cool update by google allowing you to integrate your mobile iOS and Android apps with one SDK / container tag each and then remote control the things you would like to track and analyse later once the native code is build. We will surely be using this one: http://analytics.blogspot.com.au/2013/08/introducing-google-tag-manager-for.html

If you have been familiar with the Google Analytics Profile concept e.g. you may have created a profile filter to exclude your internal company traffic from your GA reports... there is great news for you: Google Analytics now allows you to filter your profile view by some new exciting mobile and social filters. Here is a quick guide, how you can create a new profile with these filters (please note that it only collect data after the day you created it!!!

1. Go to your the "Account Administration section" of your admin account in Google Analytics
2. Click on an account to see the properties.
3. Click on a property.
4. Now you can create a "New Profile"
5. Give the profile a name and select whether it is for a Web Site or App
6. Once set up click on Filters, then "+ New Filter"
7. Now select the radio button for "Custom Filter"
8. Select "Include" and in the "Filter Field" e.g. "Wifi Support" with the "Filter Pattern" YES to only show data in this profile from mobile devices that support Wifi...

Here are all the new profile filters that you can use to reduce the amount of data in specific profiles down to very specific data for certain criteria of your visitors devices:

Mobile

• Is a mobile device
  
• Is a tablet
  
• Mobile brand name
  
• Mobile model name
  
• Mobile marketing name
  
• Mobile pointing method
  
• Mobile has QWERTY keyboard?
  
• Mobile is NFC supported?
  
• Mobile has cellular radio?
  
• Mobile has wifi?
  

Social 

• Social network
  
• Social action
  
• Social action target
  

Content & Traffic

• Hit type: (page, social, transaction, etc.)
  
• Internal search term
  
• Internal search type
  

Audience / Users

• Browser size
  
• IP version
  

E-commerce

• Local currency code