This is a pretty cool update by google allowing you to integrate your mobile iOS and Android apps with one SDK / container tag each and then remote control the things you would like to track and analyse later once the native code is build. We will surely be using this one: http://analytics.blogspot.com.au/2013/08/introducing-google-tag-manager-for.html
If you have been familiar with the Google Analytics Profile concept e.g. you may have created a profile filter to exclude your internal company traffic from your GA reports... there is great news for you: Google Analytics now allows you to filter your profile view by some new exciting mobile and social filters. Here is a quick guide, how you can create a new profile with these filters (please note that it only collect data after the day you created it!!!
Here are all the new profile filters that you can use to reduce the amount of data in specific profiles down to very specific data for certain criteria of your visitors devices:
Bjorn Behrendt is a serial entrepreneur with an extensive knowledge about online retail, payments and mobile commerce.