READ FIRST!!! VERY IMPORTANT UPDATE TO THIS POST. READ FIRST!!!
Three days ago I updated all of the apps on my iPhone 4 and from then on my battery lasted only a few hours after usually lasting all day. The decline in battery power was significant from maybe 12 hours down to 3 hours. I was able to fix it through the help of the Apple support chat. Here is what I had to do:
Follow these steps to erase your device and to install the backup to fix the components that suck up your battery.
1. Install all iOS updates! Check for software updates and install them if available.
2. Transfer the content! Before you erase your device, take few minutes to transfer your content from your device to your computer to ensure that all your critical data is safe.
3. Back up your iPhone! Back up your device before you erase it. Review the steps below, depending on your backup method, to ensure that you have a recent backup in case you decide to restore your device from a backup.
Important: Double check the backup history and settings in iTunes while your iPhone is plugged in and also check the settings you used, e.g. whether you once entered a security password and make sure you know that one!
a) iCloud: Cloud backs up your device automatically once a day when connected to power and Wi-Fi. Review when your device was last backed up by tapping Settings > iCloud > Storage & Backup. You can see the last time the device was backed up on the bottom of the page. If you need to back up, tap Backup now. Ensure that your device is connected to Wi-Fi and connected to a power source before backing up.
b) iTunes: To back up your device using iTunes:
4. Turn off iMessage! If iMessage is active, turn off iMessage at Settings > Messages > iMessage. No idea why this has to be done, but I did as per Apple instructions
5. Erase your device! Erasing all content and settings will delete all the data from your device, including songs, videos, contacts, photos, calendar information, and any other data. All device settings are restored to their factory condition.
To remove all settings and information from your device, tap Settings > General > Reset > Erase All Content and Settings. For more information about this feature, see iOS: Understanding 'Erase All Content and Settings'.
6. Restore your device using a previous backup
Plug in your iPhone into your computer running your itunes
To restore your device using a previous backup, connect your device to iTunes. When your device appears in the source list, right-click your device and click "Restore from backup…". iTunes will ask you to choose the desired backup from the list provided and may also ask you to enter the security password.
Some Apple services (such as two-step verification for your Apple ID) require Find My iPhone to be turned on. After testing the issue, sign in to your iCloud account and enable Find My iPhone.
READ FIRST!!! VERY IMPORTANT UPDATE TO THIS POST. READ FIRST!!!
Apple yesterday announced the design improvements in its new IOS7. Has Apple nailed the new design of its iPhone IOS7 without Steve Jobs? What do you think? Apparently this is the biggest change for Apple since the launch of the iPhone back in 2007 and it better be good as Apple has been struggeling in recent months...
The download numbers of popular social media apps and messaging apps on Google's Android app store Google Play are breath-taking. While Instagram reached 1 million downloads in just 24 hours when it arrived on Android last April, now a predominantly Korean messaging service took over the home screen of 500,000 Android users within only 9 days and now already has 50-100m installs. Google shares rough download numbers for each app on its Google Play page and the classical Facebook app is currently listed with 100 million to 500 million downloads, while Facebook's Android launcher Home received 500k downloads within a week, but also a fair bit of criticism through the review function still only with 2.5 stars out of 5.
Google and its mobile hardware partners seem to have found a winning formular and it is no wonder that Apple is now under pressure. 90 percent of Korean smartphones are already Androids.... pretty much the opposite to the still Apple-dominated Australian mobile landscape.
It is amazing to watch how the internet and mobile space get disrupted by open APIs, open IDs or single-sign on solutions like google+ Sign-On, Sign in with Twitter or Facebook-Login, which already allowed social games or instagram - to just name two examples - and to grow at unprecedented rates. Most modern websites today have either a Facebook or Twitter sign-in.
In addition to the massively reduced technical entry barriers / switching costs and quicker reach of app users, the Android operating system also allows apps to play dominant roles around the whole usability of a phone and even take over the Home screen as the app launcher of Facebook demonstrates:
Looking into the future, the above means that we will see many more apps that grow at explosive rates e.g. like Instagram, leveraging a clever mix of existing authentication mechanisms, smartphone features, viral sharing through existing social network APIs plus through running a website with unique content owned by the app developer. Will Facebook and Twitter facilitate the growth of their own competition in the future through opening up so much? How easy will it be in the future to replicate a Facebook or Twitter through simply better usability and more cleverness by tapping into the smartphones of customers and enriching existing Facebook or Twitter experiences plus by introducing value-adding or completely new features that will allow the app developer to then own the user completely? Luckily the big existing social networks incl. Facebook, Twitter, Google, Yahoo+Tumblr!? or the Kakao's of the world, still have the instrument of simply acquiring fast-growing apps such as Instagram once they become too dangerous... Happy days for app developers...
I set up my companies on google apps for businesses, since the solution has tremendous advantages in collaborating online and in using Gmail's comprehensive suit of tools. With only $50 AUD per year per user it is relatively cheap as well. One advantage is the compatibility with iPhones and it allows me to set up IMAP Exchange accounts for my company emails on my iPhone synching not only my emails, but also my contacts, notes and calendar entries. I recently had to delete an email account on my iPhone though and had to find out the hard way that suddenly many of my contacts were gone as well. My iPhone didn't even know the mobile phone number of my wife any more...
I did a bit of investigating and found out how to recover, export and install these lost contacts again. Here is how it works.
Hope this was helpful and you read this blog article while you still had access to your old company email account. ;-)
Apple shares have been declining for over 6 months now and it seems analysts are losing faith into the new iPhone, especially since the Samsung Galaxy is giving Apple a good fight in the US and some European markets. A German newspaper reports that the Apple supplier Cirrus Logic is also sitting on large amounts of inventory, which insiders consider to be Apple iPhone parts. According to Bild.de Samsung plans to sell 350 million smartphones in 2013 alone. Apple in comparison has only sold 290 million since 2007! In addition the report estimates that 75% of all smartphones already run on the operating system Android by Google.
It seems Apple is not using the same release and development patterns any more that the company used under the leadership of Steve Jobs. Release cycles are getting shorter, less spectacular and Apple recently produced a few massive flops e.g. with its buggy maps app. In addition the new iPhone 5 seems to have a battery and heat issue as it needs a lot of energy to run some of the latest features and apps, which Apple was able to remove in earlier version through updates though...
The trend seems to go to low-price smartphones and telcos like Telstra or Optus are actively promoting cheaper alternives to the iPhone, which sits at the bottom of the list.
I still love my iPhone 4, but Steve... we miss you.
Ecommerce is growing rapidly in Australia especially since consumers are hungry for good retail offerings and more than ready for it. Australia is an absolute "apple country" with ecommerce players often finding that more than 95% of their mobile traffic comes from Apple devices, split 50-50 between iPhones and iPads, as it was the case for online shoe retailer StyleTread for example. In addition the 3G and 4G penetration in Australia, especially in the five metropolitan areas, which make up the majority of ecommerce volumes, is more than satisfactory. Australian's are also craving for the latest products, they shop heavily online and are great bargain seekers. It is therefore no surprise that a number of big online retailers and private shopping clubs have grown to very significant sizes such as surfstich, brandsexclusive, ozsale, livingsocial, catch-of-the-day or oo.com.au. Many of them offer great mobile sites or even native iPhone apps to attract the large of amounts of mobile search traffic that sometimes even peask during prime time as shoppers increasingly browse their mobile devices while watching television. Mobile shoppers are often very lucrative shoppers with high incomes, but I would like to spark a controversial discussion by posting a thesis: "Mobile shoppers will increasingly steer away from mobile-optimised sites towards the full desktop versions in order to get the full experience / look&feel of an offering" How often have you clicked on the link all the way at the bottom that takes you to the desktop / classical page? I think all product managers are well advised to optimise their core sites also for touch-sensitive devices... Windows 8 is maybe not the best example for this new trend, as it drives me absolutely mad, but it surely applies some mobile GUI design principles. :-) Let me know your thoughts...
These are my 15 learnings of how to best promote an iphone app:
Please share your learnings by leaving a comment. Thanks
Bjorn Behrendt is a serial entrepreneur with an extensive knowledge about online retail, payments and mobile commerce.