I love being surprised with a little WoW moment and the old Qantas 767 from Melbourne to Sydney last night did just that. The planeust have been over 15 years old with heavy monitors hanging from the isle ceiling every 15meters, but what I found in the front pocket of my economy seat wowed me: An iPad with a beautiful html5 / browser-based entertainment system that included the latest movies and TV shows. The iPad operated in flight mode, but through some WiFi magic the device enabled its plane internal server connection. The iPad was also protected by a safety case that included a speaker to probably make a loud sound if it is taken through some sensors build into the planes doors. Brilliant and probably cost Qantas heaps less than equipping the plane with new seats that have an entertainment system build in. Well done Qantas!
Bjorn Behrendt is a serial entrepreneur with an extensive knowledge about online retail, payments and mobile commerce.